The Toshiba presentation was contract work for Schreiber&Friends.

Another company allready made this presentation, but it wasn't good enough for Toshiba. So two weeks before the IFA 2007 it was time to get rollin.

I don't want to say it was an easy job, but it was lots of fun. Toshiba was very happy about the result.

And as customer says, the cg clip even won the third place State of the Award 2007. Well, fine by me, sounds cool.

There is also the nice addition that the customer wanted the ability to translate the version easily in like dozens of languages. So I made a flash setup so the editors could easily replace the texts and render them out, without the need of editing or compositing programs. Well, therefore the text effects aren't so cool, but it's for the greater good, the greater good (Hot Fuzz rules, watch it).

Oh yes, breakdown, what I did. Easy, just everything. And in case you start shaking, 2 weeks isn't much time so the closeup-zooms in the end of the mouse, keyboard and harddrive are just photos, they are not modeled.

Pre-Final Animatic

The animatic was used for timing, camera angles etc. It had all objects loaded as references so they could be replaced in the final stage by the high res models. So once the animation was final, it could all be switched to renderable models easily.

Gladly Toshiba sent the products so I could make a lot of pictures for the textures. Otherwise it wouldn't have been possible to achieve that sort of photorealism in the time given. They had to be adjusted in photoshop, though. For example all the highlights had to be removed and special highlight and reflection maps had to be painted so that it doesn't look like a picture on a 3D model but can withstand changing light situations and camera angles. Quiet a lot of fiddle work but worth it.

Some work in progress screens: